Wal Mart maintains the competitive advantage of "everyday parity" by continuously promoting the information logistics system. The docking of logistics and information flow directly affects the efficiency and cost of logistics. According to the goal of the 12th Five Year Plan for the development of modern logistics in our province, in 2015, the added value of logistics industry in our province will exceed 200 billion yuan, with an average annual growth of more than 13%; the ratio of total social logistics cost to GDP will decrease by more than 1%. It will be a breakthrough for Hubei to build a modern logistics industry by fully realizing the informatization of logistics industry. The inefficient "small blackboard" model covers an area of nearly one thousand mu in Wuhan's daluokou market, with wholesale stores of hardware, building materials, grain and oil. Due to the strong demand for freight distribution, rudder landing has attracted about 1200 small logistics companies to settle in. The "small blackboard" marked with vehicle and cargo information has become a major feature of the market. At 5:00 p.m. on July 26, Zhang Zhenqing, the person in charge of Wuhan Xiaogang Logistics Co., Ltd., was busy reading the phone book while answering the phone. "This is the only business we have to take today!" Zhang Zhenqing said that the company's five trucks only run in Wuhan and Shayang. A Shayang cargo owner has several boxes of electrical switches to be transported to Xiaogan. He found a small truck from Wuhan to Xiaogan in time by his personal relationship, which saved the transit time of goods and successfully accepted the order. "Most of Hubei's goods have to be transferred to Wuhan, but Wuhan's logistics information level is not high, and the information efficiency of finding cars and goods from the" small blackboard "is too low." Zhang Zhenqing said that summer is the off-season of logistics. Every day, the company's trucks almost empty to Wuhan, and then pull half a car of goods back, so that each car loses 500 yuan a day. Compared with Zhang Zhenqing, Zhang Liang, general manager of Yichang Sanyou transportation company, is much more relaxed. Zhang Liang's company settled in Aiben logistics park in Yichang last year. Because the logistics park has a logistics information trading hall, Zhang Liang avoids the trouble of "looking for goods by car, looking for cars by goods". "The logistics information of Yichang and even the whole country is on the display screen in the hall. The resources of return cars and special cars can be effectively allocated, and the problem of empty freight cars can be solved." Zhang Liang said that with the click of the mouse, he can transmit the car information to the display screen in the hall, and the drivers who have passed the integrity certification can quickly find the freight information they need through the information screen, which shortens the distribution time from 72 hours to 6 hours. Li Hongbing, person in charge of Yichang Aiben logistics park, introduced that the logistics park is a member unit of "China logistics information trading platform". It is built according to the "highway port" mode of Zhejiang ChuanHua logistics, aiming to reduce the matching search cost of "vehicles" and "goods" by means of organization, informatization and standardization. At present, the annual throughput of the logistics park is 2 million tons, and the annual trading volume of the trading platform is more than 10 billion yuan. In Xiangyang, Tianhong logistics park will strive to build an information trading platform and become a logistics hub in Northwest Hubei. Xiangyang chuangshengda Logistics Co., Ltd. has just settled in the park. Mao Jianguang, general manager of the company, believes that it is the general trend to change the information asymmetry of logistics market and develop "highway port". The Internet of things is integrated into big logistics, from the era of making money with goods to the more inventory, the worse the loss. With the rapid decline of the steel market, most of the scattered steel trading enterprises are still in the low-level operation stage of looking at and selling goods, telephone contact, manual operation and manual loading and unloading, so it is difficult to provide comprehensive logistics services for large enterprises. In Wuhan Yangluo Huarong steel logistics park, there is the largest single steel indoor warehouse in Central China, with a construction area of 34000 square meters, which can store 200000 tons of steel. The warehouse is the second five-star steel warehouse in China awarded by China Warehousing Association. "Every steel product in the warehouse has an ID card." According to Yu Huan, deputy general manager of Hubei Huarong Logistics Co., Ltd., the warehouse has realized the management of Internet of things. It has radio frequency bar code identification system and unattended information platform. All warehouse information can be monitored on mobile phone platform and network platform, and the monitoring video can be accessed in real time. The automatic recognition rate of radio frequency bar code is as high as 99.9%, and the reading time of scanning data is less than 0.1 s / piece. It takes one day to query and pick up in the conventional steel market, and only a few minutes in Huarong steel logistics park. In order to reduce the intermediate links of traditional steel sales, Hubei Huarong Logistics Co., Ltd. has invested in the construction of gangmao.com, which is similar to taobao.com, through which buyers and sellers can complete the search, order, payment, delivery, transfer and other processes. Huang Qingqing, marketing director of gangmao.com, said that the Internet of things technology makes the spot data of steel real, and steel trading convenient and transparent, which promotes the development of warehousing financial business. Pledge financing, guarantee services and other financial businesses have been launched one after another. Since the completion of the logistics park in 2011, the annual throughput of steel has reached 3.2 million tons. Kyushutong, headquartered in Han Dynasty, has become a leader in the field of domestic pharmaceutical logistics by using information technology. Zhang Qingsong, director of Jiuzhoutong logistics technology service center, said that since 2001, Jiuzhoutong has started to carry out research on modern pharmaceutical logistics process and technology. At present, Jiuzhoutong manages and operates 47 logistics centers and more than 300 distribution offices in China. The logistics network covers 80% of the administrative areas in China, with 2.1 million pieces in stock and more than 40 million pieces in annual logistics throughput. "Jiuzhoutong coding system has achieved seamless docking with the national drug administration platform, realizing the full sharing of data from production to circulation." According to Zhang Qingsong, kyushutong has independently developed more than 20 software products such as pharmaceutical logistics management system, supply chain management system and e-commerce platform, which have been successfully applied in more than 60 large-scale pharmaceutical logistics enterprises in China. In the future, pharmaceutical enterprises can realize the anti-counterfeiting and anti-counterfeiting management of permanently unrepeatable coded products. Exploring the establishment of public logistics information platform "at present, there is no public logistics information platform led by the government in China. The establishment of" China logistics information trading platform "is a spontaneous act of private enterprises, which is jointly funded and developed by more than 200 private logistics enterprises in China." Ma Ming, technical director of Wuhan Huitong Logistics Network Co., Ltd., believes that China does not pay enough attention to customers with scattered logistics needs, and the social public logistics platform needs to be improved. According to Ma Ming, Yinhe network, which is operated by the company, is the main logistics information network in Hubei Province. Yinhe network has more than 5000 network customers in the province, with an average daily amount of 20000 pieces of information. It also connects with China's logistics information trading platform and shares 400000 pieces of goods source information in the country. "It's relatively easy to build a platform for finding goods by car, but the difficulty lies in finding cars by car." Ma Ming said that the collection of truck driver information by Yinhe mainly relies on Wujiashan freight transportation center's form of "drivers swipe access cards, trade ID cards, and develop driver members". Now it has collected 100000 pieces of vehicle information from all over the country, but most small logistics parks in our province do not pay attention to the collection of driver information, so Yinhe is "walking lamely", with sufficient source information and convenient transportation Lack of information. It is understood that our province also has a platform to provide public logistics information services for small and medium-sized enterprises - China logistics online, and the provincial modern logistics joint conference office is the guidance unit of the website, but the website service ability needs to be improved. In order to promote the construction of social public logistics platform, Zhu dunyao, chairman of Wuhan Guangting Information Technology Co., Ltd., put forward the concept of "Internet of things", that is, through identification, sensing and interactive equipment, providing dynamic driving, static parking and remote control services, to realize a car centered Internet of things. Zhu dunyao said that the realization of mobile informatization is the general direction of the logistics industry. Wuhan Guangting has developed a mobile phone scanning and transmission system for goods information in logistics enterprises, a real-time monitoring system for streaming media goods in warehousing management, and a 2G / 3G + GIS platform vehicle positioning, scheduling and goods tracking system in transportation. Logistics enterprises can send and transport goods through SMS, voice, video and data transmission , receiving and other distribution processes, reduce the cost of logistics enterprises. Zhu dunyao said frankly that due to the fact that the information resources of Wuhan road and bridge etc can not be shared, and the closed "Internet of vehicles" lacks industry interaction and transaction mechanism, the platform is easy to become an information island, which leads to high business and application development costs and slows down the development speed of social public logistics platform.

at the end of last week, the state owned assets supervision and Administration Commission (SASAC) announced the results of the 2012 annual business performance assessment of the heads of central enterprises. 44 central enterprises, such as "three barrels of oil", were rated a, while most of the air transportation, water transportation and iron and steel enterprises were not rated a. Among the 44 A-level enterprises, Huadian Group, China Telecom, Datang Group, China Electronics, China Power Investment Corporation and China Coal Science and Engineering Corporation have become the newly elected A-level enterprises, in addition to PetroChina, Sinopec, CNOOC, China Mobile and State Grid. However, eight A-level central enterprises in 2011, including AVIC group, China Southern Airlines Group, China Eastern Airlines Group, China Coal Group, China shipbuilding industry, Sinoma Group, China gold and CGN, failed to continue to be rated as A-level in 2012. Last year, air transportation, water transportation and iron and steel enterprises were almost out of class A. Affected by the slowdown of macroeconomic growth and the high level of aviation oil, the profits of AVIC group, China Southern Airlines Group and China Eastern Airlines Group fell last year, and the net profits of listed companies fell by double digits. In the case of general loss of iron and steel industry, Anshan Iron and Steel Group, one of the three central iron and steel enterprises, suffered huge losses. Although Baosteel Group and WISCO group made profits, their main business profits declined. Among the shipping enterprises, COSCO Group, Sinotrans Changhang group and CNOOC Group did not appear in A-level except China Merchants Group. According to a person from the comprehensive Bureau of the state owned assets supervision and Administration Commission, the causes of central enterprises' losses or sharp decline in performance are very complex. Some are blind expansion due to too good market expectations, some are affected by systemic risks in the downturn of the industry, and some are due to management problems. When SASAC assesses central enterprises, it will compare with the same business of enterprises in the same industry to ensure fairness and objectivity. For industries with excess capacity, the basic requirement of SASAC for central enterprises is that the capital chain should not be broken. Secondly, it is necessary to gradually adjust the industrial structure, improve the value chain, encourage central enterprises to divest non main and non core assets, and improve the level of enterprise resource allocation. Since the establishment of the state owned assets supervision and Administration Commission of the State Council in 2003, the "Interim Measures for the assessment of the business performance of the responsible persons of central enterprises" has been used to assess the business performance of the responsible persons of central enterprises. The assessment includes annual assessment and three-year term assessment. The final results of annual and term business performance assessment are divided into five levels: A, B, C, D and E, and the assessment results are taken as an important basis for the salary, appointment and removal of the person in charge of the central enterprise. At the end of last week, the SASAC announced the results of the 2012 annual business performance assessment of the heads of central enterprises. 44 central enterprises such as "three barrels of oil" were rated as A-level, while most of the air transport, water transport and steel enterprises were not rated as A-level. Among the 44 A-level enterprises, Huadian Group, China Telecom, Datang Group, China Electronics, China Power Investment Corporation and China Coal Science and Engineering Corporation have become the newly elected A-level enterprises, in addition to PetroChina, Sinopec, CNOOC, China Mobile and State Grid. However, eight A-level central enterprises in 2011, including AVIC group, China Southern Airlines Group, China Eastern Airlines Group, China Coal Group, China shipbuilding industry, Sinoma Group, China gold and CGN, failed to continue to be rated as A-level in 2012. Last year, air transportation, water transportation and iron and steel enterprises were almost out of class A. Affected by the slowdown of macroeconomic growth and the high level of aviation oil, the profits of AVIC group, China Southern Airlines Group and China Eastern Airlines Group fell last year, and the net profits of listed companies fell by double digits. In the case of general loss of iron and steel industry, Anshan Iron and Steel Group, one of the three central iron and steel enterprises, suffered huge losses. Although Baosteel Group and WISCO group made profits, their main business profits declined. Among the shipping enterprises, COSCO Group, Sinotrans Changhang group and CNOOC Group did not appear in A-level except China Merchants Group. According to a person from the comprehensive Bureau of the state owned assets supervision and Administration Commission, the causes of central enterprises' losses or sharp decline in performance are very complex. Some are blind expansion due to too good market expectations, some are affected by systemic risks in the downturn of the industry, and some are due to management problems. When SASAC assesses central enterprises, it will compare with the same business of enterprises in the same industry to ensure fairness and objectivity. For industries with excess capacity, the basic requirement of SASAC for central enterprises is that the capital chain should not be broken. Secondly, it is necessary to gradually adjust the industrial structure, improve the value chain, encourage central enterprises to divest non main and non core assets, and improve the level of enterprise resource allocation. Since the establishment of the state owned assets supervision and Administration Commission of the State Council in 2003, the "Interim Measures for the assessment of the business performance of the responsible persons of central enterprises" has been used to assess the business performance of the responsible persons of central enterprises. The assessment includes annual assessment and three-year term assessment. The final results of annual and term business performance assessment are divided into five levels: A, B, C, D and E, and the assessment results are taken as an important basis for the salary, appointment and removal of the person in charge of the central enterprise.

it seems that the value chain extension of air cargo has become an unavoidable trend in China for many reasons, among which there are two key driving factors: on the one hand, the change of consumer habits, with the increasing trend and proportion of online shopping consumption, the demand for "door-to-door" service increases; On the other hand, due to the competitive pressure from other modes of transportation (the four horizontal and four vertical railways, especially the high-speed rail freight, and the vigorous development of LTL logistics represented by deppon and anergy), the division of air freight products will gradually move to the high end. In this context, "one stop" service can better meet the needs of customers, and it is easier to win in the future market competition. At present, the global competitive industry chain plays an important role in contract logistics and "door-to-door" service. Domestic cargo airlines also began to test the extension of value chain. After several rounds of integration operation, China Eastern Airlines seems to have a full hardware structure around the "integration of heaven and earth": it has its own truck and ground agent companies, and has set foot in the freight forwarding domain in the form of equity participation (according to the information on the official website of China Cargo Airlines, China Cargo Airlines has now participated in Shanghai Dongfang Fuda Transportation Service Co., Ltd The company and Donglian International Freight (Hong Kong) Co., Ltd. are two freight forwarding enterprises, and the 24-hour express products have also started trial operation. The Taobao flagship store and the direct strategic cooperation with tmall are no longer just at the "planning" level. However, just having the configuration of "integration of heaven and earth" does not mean that "integration of heaven and earth" can be realized. Otherwise, there will be many FedEx and UPS in the world. The status of ups and FedEx today is not only closely related to their huge "integrated" hardware equipment, but also due to the information management advantages brought by their strong and continuous IT investment. Statistics show that, on average, ups will invest about 0.8% of its annual revenue in the IT construction of enterprises every year. Advanced systems guarantee its service level and demand exploration. Coupled with standardized operation mode and strong network effect, UPS finally achieves its core competitiveness. That's why UPS calls itself a power supplier on many occasions The reason why an information technology company is not just a logistics company. In addition to it, in the current situation of China's freight industry, cargo airlines can not achieve "heaven and earth in one" and achieve great results without "finance" - it needs not only large-scale financial capital support, but also the cooperation of some "lubrication" and quality improving financial products, such as "guarantee" extension products for freight forwarders, CASS settlement mode and potential customers The operation mode of COD (payment for goods) in China. It is also the general trend to follow the industrial transfer in the central and western regions According to the regional division of CAAC, this paper makes a statistics on the air cargo throughput of each region in 2012. Data show that domestic cargo and mail are mainly concentrated in East China, North China and Central South China, of which the cargo and mail throughput in East China alone accounts for 41.7%. However, with the advancement of industrial transfer and the rise of central and Western airports, the total throughput of cargo and mail in Beijing, Shanghai and Guangzhou is decreasing year by year. In addition to China's central and Western markets, Southeast Asian developing countries and Brazil are also the target markets for this round of industrial transfer. Different from previous industrial transfers, the United States and other developed countries are also involved in this round of transfer, and this trend is bound to have a profound impact on the future global air cargo market pattern. Internationalization of Chinese enterprises needs the support of international logistics companies Since 2005, the internationalization process of Chinese enterprises has accelerated, the number of Chinese enterprises shortlisted in the world's top 500 enterprises has steadily increased, and the number of global companies is constantly emerging. This is bound to put forward higher requirements for China's global supply chain management ability as a big manufacturing country, and its dependence on international integrated logistics providers will gradually strengthen.

in the face of high interest rate cost, if an enterprise wants to make profits, it can only increase the logistics cost and reduce the investment and construction of logistics software and hardware, which virtually turns the interest rate cost into risk cost, resulting in the situation that the cost of the whole logistics industry is rising, but its service ability is declining. In the face of financing difficulties, enterprises come up with a way: internal fund-raising. This way solves the problem of capital shortage to a certain extent, at the same time, the enterprise and its employees are benefited. However, this suspected disguised way of fund-raising can only be an industry "hidden rule", which has great potential. What kind of financing problems and difficulties are the local logistics enterprises in Yunnan facing? Recently, the reporter visited Liangting iron and steel logistics base and Haohong logistics base and other small and medium-sized logistics enterprises, and learned that although the enterprises overcome the financing problems through a variety of ways, they have not fundamentally solved the problem of financing difficulties. On the whole, the local logistics enterprises in Yunnan are still facing huge financing obstacles 。 Policy change makes financing more difficult for steel logistics industry "Most of the small and medium-sized logistics enterprises have the problem of financial difficulties. In general, they mainly solve the financial problems through bank loans, small loans and peer loans within the" circle. " Cai Changyou, general manager of Weijian Business Logistics Co., Ltd., said that the way for small and medium-sized logistics enterprises to solve the capital problem can be described as "Eight Immortals crossing the sea, each showing his magic power". However, there has been no long-term and feasible way to completely solve the problem. According to Cai Changyou, at present, the main problems of small and medium-sized logistics enterprises through bank loans are insufficient capital investment, poor financing channels and lack of capital sources. Taking steel logistics as an example, before 2009, the enterprises mainly engaged in steel sales and logistics can obtain loans from five state-owned commercial banks such as ICBC and CCB, as well as many joint-stock commercial banks, and the loan amount can reach about 150% of the enterprise's asset evaluation. With the change of national macro-control, the five state-owned commercial banks are now very strict in assessing the loan business of new steel logistics enterprises, and rarely accept the demand for steel financing. The loan amount of joint-stock commercial banks to steel logistics enterprises has also decreased by about 70%. Capital problems lead to a dead cycle of business operation "In the face of bank financing channels are not smooth, the amount is not high, small and medium-sized logistics enterprises can only through private small loans and intra industry loans, and these financing methods can only be used as emergency measures, it is a helpless move." Cai Changyou said that in order to avoid the rainy season, the main business of logistics enterprises mainly engaged in building materials is generally concentrated in March, April and September. These months are the most tense time nodes of the year, and the peer capital is almost in a difficult stage. Therefore, the peer internal lending can only be used as an auxiliary way to break through capital difficulties. Micro loan has become the main financing method in this period, but the interest rate cost of 9% to 15% of the loan part is daunting for many enterprises. Facing the high interest rate cost, if enterprises want to make profits, they can only increase the logistics cost and reduce the investment and construction of logistics software and hardware, which virtually turns the interest rate cost into risk cost, resulting in the situation that the cost of the whole logistics industry is rising, but their service ability has been declining. Hidden risks of "hidden rules" for enterprises to find money "Financing bottleneck has become one of the key factors restricting the development of logistics enterprises. Can we learn from the listed enterprises to solve the financial difficulties by issuing shares? This may be the next direction for the logistics industry to ponder." A person in charge of a large logistics enterprise in Chuxiong said that not only small and medium-sized logistics enterprises are facing financing difficulties, but also large and medium-sized third-party logistics enterprises in Yunnan are facing capital shortage. According to the above-mentioned person in charge, as professional third-party logistics enterprises, most local enterprises have problems such as lack of self owned warehouse resources, need to rent more warehouses and need to supplement working capital. At the same time, when it comes to port distribution, the import and export port declaration business, paying customs duties and import value-added tax on behalf of customers, the demand for funds is also relatively large. In the face of these capital problems, in recent years, in addition to bank loans and other channels, some building materials related logistics enterprises began to try another kind of financing, and then issued internal bonds to deal with the capital problems, which has become an unwritten rule in recent years for some building materials related logistics enterprises such as steel and cement. Taking the internal bonds issued by the above logistics enterprises in 2012 as an example, through the way of internal employees' subscription of corporate bonds, they can choose to buy any amount of bonds with an annual dividend rate of 15%, and distribute the interest through quarterly return. In 2012, a total of 6.74 million yuan of internal bonds were issued, which solved the problem of shortage of funds to a certain extent. At the same time, the enterprise and its employees were benefited to varying degrees. However, while raising funds in disguised form to solve the problem of enterprise funds, this kind of internal financing also has certain risks. Whether the employees can withdraw the financing funds at any time and whether the relevant regulations support similar financing methods need to be further verified. The industry calls on the government to take the lead in building a platform Can this financing idea be extended to the construction of a unified financing guarantee platform for private debt financing of enterprises, so as to further fundamentally solve the financing difficulties of enterprises? Some people in the industry believe that if we can take the lead of relevant government departments and logistics purchasing associations to form a logistics park alliance platform, and establish a unified logistics park by combining business fields or regional enterprises A guarantee joint stock limited liability company in the logistics industry. At the same time, select some leading enterprises in the field of logistics as the sponsors, take the company as the carrier to carry out special financing work, and even join some banks to take the way of equity, so as to further enlarge the credit and capital guarantee of guarantee companies, and then solve the financing problem of logistics industry, so as to make the whole industry bigger and stronger.

"since the publication of the guiding opinions on promoting logistics informatization in January, governments at all levels have continuously increased their support for the construction of logistics informatization. It is not difficult to see that the development of China's logistics industry will enter the information age in the future." Dai Ding, vice president of China Federation of logistics and procurement and deputy director of National Logistics Standardization Technical Committee, said at the 2013 China logistics and procurement informatization promotion conference a few days ago. The "2012 logistics informatization test report" released in May shows that the informatization development level of most logistics enterprises in China has been significantly improved last year, in which the logistics information integration construction has increasingly become the focus of enterprise development. 30.3% of enterprises take the construction of information platform (internal information processing, OA, value-added business) as the focus of informatization construction, and a number of emerging information technologies have also been improved It has been widely used. Dai Dingyi said that 56.6% of the enterprises participating in the informatization research have invested in informatization, which is lower than that of last year. Among them, 15.38% of the enterprises have invested less than 1% in informatization, and less than 1 / 3 of the enterprises have invested more than 10%. "The low investment rate of logistics informatization will not only affect the effective allocation of resources, but also restrict the logistics operation and the integration of industrial supply chain." Dai Dingyi said. "In 2012, nearly 80% of the domestic logistics enterprises realized the whole process transparent visualization, and nearly 1 / 3 of the enterprises had 100% whole process transparent visualization capability." Dai Dingyi said that at present, information technology is fully penetrating into logistics activities. Only by continuing to strengthen information construction and improving the application level of information technology can enterprises make a breakthrough in the increasingly competitive market environment.

Because of this, less than a month after he announced his resignation, Ma Yun appeared in a blue Tai Chi suit at the "China intelligent backbone network" press conference in Shenzhen. In addition to the local senior officials, Guo Guangchang, chairman of Fuxing Group, Zhang Guobiao, chairman of Fuchun group, and the director of "three links and one Da", who can almost monopolize China express logistics, attended the conference with him Long and high. Lu Zhaoxi, Alibaba's new CEO, can only sit on the edge. "There are about 25 million packages per day in China, and it is estimated that there will be 200 million packages per day in 10 years. Today, China's logistics system can not support the 200 million packages in the future. So we have a bold idea, through the construction of China's intelligent backbone network (CSN), so that 2000 cities in China, anywhere, as long as you shop online, goods will be delivered to your home 24 hours a day. " Ma Yun expounded the objectives of the new project. China's intelligent backbone network, understood only by its name, seems to be more suitable for one or several ministries and commissions of the country. Alibaba has made such a huge announcement to change China's logistics because its logistics packages account for more than 60% of China's total logistics. This newly established company is called rookie Network Technology Co., Ltd. (hereinafter referred to as rookie network), which is called "local network" internally by Alibaba. It will invest 300 billion yuan to build a super large-scale logistics infrastructure network throughout China in the next eight to ten years, mobilize the transportation potential of ports, highways and airports, and form an annual network retail volume of about 100 billion yuan, which can be realized in 24 hours Delivery logistics network. The corresponding is "Skynet", which is Alibaba's internal data management system for warehousing and logistics services in the form of Internet. Ma Yun is the chairman of the new company. Shen Guojun, the former chairman of Yintai group, is the general manager. Tmall invested 2.15 billion yuan, accounting for 43% of the shares. Yintai Group invested 1.6 billion yuan, accounting for 32% of the shares through Beijing Guojun investment. Fuchun group and Shanghai Fuxing Group invested 500 million yuan, accounting for 10% of the shares respectively. Yuantong, Shentong, Zhongtong, Yunda and Shunfeng invested 50 million yuan, accounting for 1% of the shares respectively. This stock map of China's logistics industry reveals Ma Yun's ultimate dream: to fight with traditional retail to gain more living space. According to Ma, 18% of China's GDP comes from logistics, compared with 12% in developed countries. The core of the competition between e-commerce and traditional retail is cost control. The reduction of logistics cost is a key link for e-commerce to fight against retail in the future. In other words, logistics is the "Normandy" of the battle between e-commerce and traditional retail. One of the reasons for the rise of its competitor Jingdong Mall is that self built logistics has greatly improved the service quality of e-commerce platform, which is the biggest weakness of Alibaba model. "This is what we have been hoping to do for four or five years, but it's a pity that I officially implemented such a large project after I was not the CEO." Ma said. Before this, Ma Yun attempted to logistics for a long time, and frequently. In December 2007, Ma Yun founded Baishi logistics with gou Taiming; in early 2010, he took a stake in Xingchen Express; in July of the same year, Baishi logistics acquired 70% of Huitong Express; in September 2010, Taobao established four distribution centers in Beijing, Shanghai, Guangzhou and Chengdu, and regional distribution centers in other 20 provinces and cities. This time, Ma Yun's ambition is no longer just a logistics company. "Eight military regions" Alibaba has repeatedly stressed that rookie network does not want to grab the jobs of express companies, but hopes to establish a platform that can benefit all logistics companies and open up China's logistics network through cooperation and market economy. "When the logistics network grows up, it may affect the business model of all express companies today. What we thought was right may be wrong, because it is completely based on the Internet." Ma Yun? Said. Internet thinking refers more to Alibaba's big data that has not been fully exploited. Alipay has established a small and micro loan financial system based on the credit records formed by buyers and sellers in the transaction. In the early days, Alibaba's "Skynet" was also engaged in mining big data generated by internal transactions. The core of rookie network is to mine the third-party data on Alibaba trading platform, such as the data of logistics companies. Tong Wenhong, vice president of Alibaba, also told reporters that 300 billion yuan will be mainly spent on two aspects: one is to build a physical storage network of more than 2000 cities in China offline; the other is to operate with internet thinking. She repeatedly stressed that this network not only contains systems, applications and investments, but also is not a traditional storage. The real thing behind it is the network data effect. It's not hard to understand the logic. Alibaba doesn't specialize in logistics, express delivery and traditional warehousing. Its real specialty is to do things related to the Internet. What's the difference between rookie network and traditional logistics company under Internet thinking operation? Li Junling, vice president of Alibaba, said: "a large number of entity companies have their own warehouse facilities. The purpose of" local network "is to make greater data integration of entity information that originally did not enter Alibaba, so as to make data flow effectively." He uses Taobao as an analogy: Taobao is a typical example of connecting the sellers who originally competed independently to form the largest data concentration, thus forming the largest new market. Now Alibaba hopes to make the originally independent logistics information flow. Shen Guojun, CEO of rookie network, also has a different definition of the warehouse in the physical storage network: "the requirements, standards and product contents we build are different from those of logistics companies. There are also investment in content, technology, data integration and so on. Maybe in the end, we will extend it to some industrial parks, such as C2B base, and also drive some young people to start businesses. Maybe we will become a new economic engine for a place or a region. " However, in addition to determining the location of the warehouse, as the CEO, he can not even clearly explain the business model of rookie network. Li Junling has a similar puzzle, "we don't know how to make money under this system." But he thinks, "who can make money? Maybe it's companies that do basic platforms and find business opportunities through interconnection. That group of people are a large number of private rookies. Who are more innovative, dare to deny their previous success, dare to find business opportunities in a new market, and make profits first?" For the warehouse construction, rookie network has both self construction and cooperation, and the substantive action is to buy land. "Starting with land acquisition, it's obvious that the government wants the driving effect of our network, so let's start with this." Tong Wenhong said, "from the perspective of cities, at present, Guangzhou, Shenzhen, Tianjin, Beijing Shunyi are all talking, as well as Wuhan and Chengdu." The layout of more than 2000 cities is not easy. Only the site selection criteria need to consider many factors, such as the construction of transportation infrastructure, the demand of buyers, the integration of logistics companies, etc. Ali has also had many rounds of internal discussions. Tong Wenhong revealed that "when the national logistics network was first conceived, it was based on the concept of the eight military regions of our army for regional distribution." Alibaba's idea is to set up the backbone network in these eight cities first, and other distribution sites may be in a certain area. "In addition to the eight network military regions, our own team is also investigating to see where the industrial belt is more abundant and where the consumer group is more suitable for the business to be done." Tong Wenhong said. Benefit integration The problem that rookie network needs to face is not only the unclear business model, to some extent, it will leverage the existing logistics pattern in China, and the difficulty can be imagined. According to Ma Yun's business vision, this is a big plan to completely change China's logistics. It may be the next "China Post" and "China's Ministry of Railways". However, the success or failure of the amazing plan lies in how to integrate various interest groups, and the United Express Company alone is not easy. Each express company has its own complete storage, distribution center and information network. Chen Dejun, chairman of Shentong and one of the shareholders of rookie network, said publicly that he would not share the warehouse with Alibaba. Data platform is the business core of logistics companies, and the integration of interests has become one of Alibaba's problems. Alibaba's "Skynet" integration has aroused dissatisfaction and resistance from many ERP solution service providers. At the beginning of this year, all ERP service providers for platform e-commerce received a plan called "jushita" from Alibaba. This plan requires that all enterprises that do ERP for Alibaba platform sellers need to standardize the interface and upload data and technical structure to "Alibaba cloud". The so-called e-commerce ERP actually helps the big sellers on the platform to do the warehouse management system, and it is also the data docking of the front end of the rookie network. "Ali directly coerces service providers to enter its own ERP data platform, and the interfaces will be limited because of whether to join" jushita "or" Yunding ", and some value-added interfaces, such as CRM (customer management system), will be restricted." An e-commerce seller told Global Entrepreneur, "it's obvious that Ali wants to build its own enterprise ERP system platform. If service providers join this plan, they will die. If they don't join it, they will die." Service providers are in a dilemma when facing platform power. The above people think that this action has hurt the whole e-commerce service industry. The business volume brought by Alibaba accounts for the vast majority of the business of these service providers, and the collective resistance is weak. In addition, Alibaba has invested in Guanyi, youyicheng and other service providers. Even if it encounters resistance, Alibaba still has the support of allies. But they do not deny that Ali's "ground network" is conducive to data integration. This will increase the complexity of ERP in the short term, which is beneficial to their business in a certain sense. But in the long run, if Alibaba builds its own ERP system, the third-party ERP service providers will gradually disappear. In the past, the background data of the big seller was directly connected to the ERP system of the service provider, and the seller and the logistics company could directly connect through the service provider; later, the background data of the big seller might be connected to the management platform developed by Alibaba. That is, between service providers and sellers, Alibaba, as the platform side, can control all transaction links. "Alibaba wants to be the chain owner of the supply chain." Huang Gang, deputy general manager of Hansen century supply chain, said to Global Entrepreneur, "express needs to take business, Ma Yun takes orders to coerce the princes. I have logistics orders on my side. If you want to cooperate with me, if you don't, I tend to cooperate with others. It's possible." It is one of the ways for Alibaba to control the logistics company and to "enhance" the coordination and cooperation with the logistics company. Of course, Li Junling is more willing to describe rookie network as an increment, "we are helping them find new growth points in a new market, rather than replacing the existing network.". This kind of statement is a bit of commitment. If so, it will be a happy ending. But for consumers, these are not important. They are more concerned about whether their newbie network can really deliver their goods within 24 hours in the future. For Ma Yun and Alibaba, complete the e-commerce cloth with Taobao and tmall as the core

now, many people are caught in currency confusion: the circulation of RMB in China is increasing, the liquidity is surplus and it is depreciating, but against other countries' currencies, especially the US dollar, the RMB is constantly appreciating. As a result, RMB has been in the strange circle of devaluation and rise for a long time. Of course, it's not surprising that the RMB has depreciated internally and risen externally. China's huge cheap labor leads to the international transfer of investment and employment opportunities, which leads to the simultaneous appearance of current account surplus and capital account surplus. In theory, current account and capital account are complementary, and it is impossible to have surplus at the same time. However, in China, there is a phenomenon of double surplus: export is greater than import in import and export trade, which leads to current account surplus; export is more than export The inflow of foreign capital in investment is greater than that of domestic capital output, resulting in capital account surplus. This double surplus makes RMB face the pressure of appreciation. The central bank artificially depresses the exchange rate by selling RMB to buy US dollars, which will inevitably lead to the over issuance of RMB base currency and inflation. Foreign countries need to exchange their local currency for RMB to buy Chinese goods, which leads to an increase in the demand for RMB. At the same time, the central bank expands the money supply. The essence of this is that these currencies are still in circulation at home, but only have the same amount of foreign exchange reserves. It is precisely because of the existence of this expectation of RMB appreciation that hot money in the capital account is constantly flowing in, which leads to the problem of excess liquidity in China. The devaluation of RMB and the rise of RMB will lead to the loss of itself and the wealth of others. Under the current fixed exchange rate system, every dollar comes in, RMB will be issued according to the exchange rate. That is to say, when the dollar comes in, the central bank will print RMB. At this time, the increase of foreign exchange will devalue the RMB. However, the devaluation of RMB has greatly reduced the wealth of Chinese people. In the past, things that could be purchased with 100 yuan RMB have to be purchased with more RMB, but the growth rate of people's wage income is far lower than that of the devaluation of RMB. On the contrary, as soon as the US dollar goes in and out in China, we can get considerable benefits only by the appreciation of RMB. At present, some western developed countries adopt competitive currency devaluation, that is, the relevant governments promote the export of goods by devaluing their own currencies. Many times of quantitative easing policy adopted by the United States has led to the continuous depreciation of the US dollar, and a competitive devaluation competition is staged in the world. Recently, in order to boost its economy, Japan adopted the quantitative easing policy of devaluing the yen. On April 4 this year, the newly appointed governor of the Bank of Japan, Toshiko Kuroda, made it clear that Japan will use about two years to achieve the 2% inflation target; replace the unguaranteed overnight lending rate with the amount of base money as the main target of the central bank's money market operation, double the amount of base money within two years, and reach 270 trillion yen by the end of 2014. On April 8, the Bank of Japan announced the implementation of a new open market operation, that is, the purchase of 1.2 trillion yen of long-term treasury bonds. Under the influence of quantitative easing policy, the depreciation of yen against RMB accelerated recently. On the first trading day after the Qingming Festival, the RMB rose 3353 basis points against the yen, and the RMB appreciated nearly 6% against the yen in two trading days. On April 8, the yen depreciated more than 5% against the RMB in a single day. Moreover, public data show that the depreciation rate of yen against RMB has exceeded 20% in the past six months. Countries that are not worried about inflation use exchange rate leverage to boost their economy, while China, which is constrained by inflation, can only do its best to deal with it in other ways, so as to defend its own wealth and avoid the loss of its own wealth. Statement: this message is reproduced from other media. Keyun's publication of this article is for the purpose of transmitting more information, and does not mean that it agrees with its views or confirms its description. This article is for reference only.

the capital flow of freight forwarding industry is amazing. China's annual freight forwarding industry has hundreds of billions of dollars and trillions of RMB logistics capital flow. Zoomlion group creates a "capital pool" for the freight forwarding industry, forms a financial product model, and uses finance as a lever to start maritime logistics related industries, so as to maximize efficiency, production capacity and profit. "Shipping Alipay" will be the latest mode and profit highlight of international supply chain. Alibaba's turnover of 1 trillion yuan in 2012 announced the formal arrival of the era of borderless platform industry. The profitability of enterprises no longer depends on the core competitiveness of a single product, but on the centralization of enterprise platform in the whole industrial chain. Different from the traditional thinking, the thinking of the platform era is to find "Centrality". The higher the centrality is, the better the chance will be to dominate the industrial chain platform. In the chain of international procurement and supply, there are many links, such as international trade, marine transportation, port distribution, warehousing and logistics, freight forwarding, capital, information, security and so on. Which link has the highest degree of centralization? The answer is freight forwarding. In November 2012, China international shipping network launched a joint venture with representative freight forwarders at major ports in China to establish Zoomlion Supply Group Co., Ltd. (hereinafter referred to as Zoomlion supply group). This means the birth of freight forwarding geometric computing industry, which integrates "platform, business and capital". "Traditional freight forwarders" are facing many crises, and "combination + transformation" will become a trend In the future, the competition of logistics is a chain competition, which depends on the system, resources and integration to form a supply chain and value chain. Regional companies that only provide a single service will not survive. The freight forwarding industry is the most aware of the economic situation. From the financial crisis at the end of 2008 to now, freight forwarding enterprises all feel the increasing competition. The series of problems in front of China's freight forwarding industry does not mean that the freight forwarding industry itself has not developed. The international freight forwarding industry is the core link of international trade, international transportation and physical logistics. International freight forwarding has three advantages: information flow, capital flow and business flow. The management of many freight forwarding enterprises have clearly realized that the crisis will inevitably lead to the reduction of logistics demand, and will inevitably intensify the competition in the logistics market. Only by cooperating, enhancing strength, and being brave in innovation, can they stand out in this round of competition. In addition to the combination, we should also optimize the market mechanism. Credit is the only adhesive. We should build a freight forwarding credit cooperation platform. We should focus on the overall situation, integrate the idea and wisdom of international operation, and integrate the new business philosophy with the global strategic concept. Only in this way can we make a promising model and product. Transformation is inevitable, the key is how to turn, many enterprises can not find the direction. In this regard, China international shipping network has explored for many years in leading and advocating the reform of freight forwarding industry. Since 2010, after visiting hundreds of freight forwarding companies in the past two years, investigating and planning, the legal entity of supply chain platform established by joint investment with representative freight forwarding enterprises at major ports in China has been registered as "China United freight forwarding Group Co., Ltd." (hereinafter referred to as "Zoomlion group") which is the main operation body of the new mode of "freight forwarding finance". The business philosophy of Zoomlion group is to "centralize" the capital flow, data flow and business flow of the freight forwarding industry through the platform of Zoomlion group, so as to form "centralization" products with discourse power, and help freight forwarding enterprises and international supply chain related enterprises to maximize efficiency and benefit. This also means the birth of freight forwarding geometric computing industry, which integrates platform, business and capital. In the way of "capital + platform", Zoomlion group controls the supply chain pattern industry, and controls a core field of international procurement and supply. The group is established by dozens of freight forwarding enterprises with certain scale and strength at various ports in China. These companies are united in the form of shares. As these companies are distributed at major ports in China, the group headquarters not only coordinates the internal shareholder companies, but drives the whole market through the internal shareholder companies. Development of "Alipay for shipping" and its benefit is equal to that of "Alibaba" Taobao - the annual turnover of nearly 1 trillion, for any traditional enterprise, this is undoubtedly an astronomical number. However, there are some figures that are particularly noteworthy. In China, freight forwarders have hundreds of billions of dollars and trillions of yuan of shipping costs, more than 100 million customs declaration forms, more than 100 million tax invoices, more than 100 million ocean bills of lading, and hundreds of millions of logistics and warehousing consignments in the hands of freight forwarders every year. The economic benefits of the "centralized" platform are comparable. Freight forwarding enterprises want from the previous "poor money" to the present "not bad money", only need a platform. The capital flow of freight forwarding industry is huge. China's annual freight forwarding industry has hundreds of billions of dollars and trillions of yuan of logistics capital flow, the total amount of which exceeds many industries. The central idea of the establishment of Zoomlion group is to create a "capital pool" for the freight forwarding industry, form a financial product model, and use finance as a lever to start the marine logistics related industries, so as to maximize efficiency, production capacity and profit. "Shipping Alipay" will be the latest mode and profit highlight of international supply chain. Through the platform financial system and credit guarantee mechanism, Zoomlion group provides the service of "shipping Alipay". The core competitiveness of "shipping Alipay" lies in the word "concentration". It establishes the settlement center and port settlement center of Zoomlion group. Aiming at domestic shippers, freight forwarders and shipping companies, the settlement center of Zoomlion group realizes "one in and one out" of payment, "one in and one out" of invoice and "one out" of bill of lading“ One in and one out "; for foreign business, single, single fee" one in and one out ", to solve the security problems of freight payment and bill of lading issue. Through the billions or even billions of financial data collected by the settlement center of Zoomlion group, we can form a three-point and one-line relationship with shippers and shipping companies, reduce multiple business and financial links, and form a safe, fast and cost-effective payment and settlement system with branches, shipping companies, freight forwarders and shippers. In this link, we can obtain the strong support of banks, and then carry out the business with freight forwarders as the starting point Financial logistics operation. At the same time, it lays the foundation for the capital listing of Zoomlion group. The turnover of shareholders of Zoomlion supply group is about RMB 200-1 billion, and the turnover of Zoomlion group is expected to reach RMB 5 billion in the first year. In addition, unified taxation can realize the headquarters effect and enjoy the tax reduction policy of the government. Thus, the financial cost, tax cost and labor cost of each member company will be saved. At the same time, because of opening an account in the same bank, we can realize joint insurance, carry out capital operation, and solve the problem of internal and external capital flow of the company. Secondly, business integration is formed. The mode is equivalent to B2B group buying. We settle accounts in one account, and the business is also centralized as a platform. There is a huge business flow. Now, Zoomlion group is doing it as an independent legal person. The 20 companies together can reach several million containers a year, and can realize the "centralized procurement" of shipping companies. The huge capital flow of freight forwarding enterprises comes from the union, through a unified platform for capital operation, with big funds, big business, package big projects, earn a lot of money. The listing of Zoomlion group is not a goal, but a tool to quickly "climb to the top" and control the real economy industry to the greatest extent by means of virtual economy. At the same time, it brings return on investment to all shareholders. Establish national logistics brand and win the right to speak in the industry In many areas of China's logistics industry, it is difficult to find national brands in the top three. Foreign brands are creating more and more single champion in China: express industry first, forklift industry first, liner company first, logistics real estate first, automobile logistics first, catering logistics first Now, truck transportation and less than carload transportation are added. In recent years, the world economic situation has changed dramatically, and the situation of "cold outside and hot inside" has appeared. Foreign first-class logistics enterprises also entered China, competing for the Chinese market cake. China's large logistics freight forwarding companies can rely on the accumulated strength to resist for a period of time, small companies can survive guerrilla warfare with low cost. Large and medium-sized companies have a heavy burden, and their development is in a bottleneck stage. At the same time, there were threats from large-scale companies, including state-owned companies, on both sides of the border, fighting with peers of the same scale, and then being pursued by foreign companies. FedEx of the United States has acquired Datian group, TNT of the Netherlands has acquired Huayu logistics, ups of the United States has acquired 50% equity of the joint venture company with Sinotrans, and some local enterprises that have just created brands have been recruited by foreign brands in just a few years. Chinese logistics enterprises are facing great pressure from international logistics enterprises, so it is urgent to develop national logistics enterprises with Chinese brands. In addition, the freight forwarding industry has been in a state of "anarchy" for a long time, without the attention of the Ministry of Commerce, the Ministry of communications and local governments, and without policy support in tax, loan, project and management. In China, without the support of the government, it is difficult for the industry to take the lead. In addition, it is the issue of international voice. In addition to the state-owned logistics enterprises, most of China's private enterprises are from grass roots, and have no voice in the world. To change this situation, on the one hand, Chinese freight forwarders must unite to form a powerful force. Zoomlion group will build a cloud supply chain platform, develop special international supply chain mode, etc., and win the logistics entrustment of international procurement and supply in the huge market of international procurement of Chinese supply or Chinese procurement of world supply. On the other hand, the state and government departments should have good policies and measures to encourage national logistics enterprises to embark on the track of sound development. For logistics enterprises, especially for small and medium-sized logistics enterprises, there are many practical difficulties, which need the unified management and renovation of the state and government departments, so as to effectively regulate the market and create a good survival and development environment for logistics enterprises.

shipping cannot do without containers. Maritime transportation has always been an extremely competitive industry. Shipping enterprises not only need to compete with domestic counterparts, but also face the challenge of more powerful shipping enterprises in the world. Affected by the financial crisis, low price has become a helpless choice for many enterprises, and some enterprises even use the way of lower than cost price and negative freight rate to "die". But this low price way of "drinking poison to quench thirst" can not solve the fundamental problem of enterprise survival. Some enterprises begin to compete in the service field, looking for customers with higher value contribution rate. Industry statistics show that if the oil price remains above US $100, some small companies in the container transportation industry will close down, while large companies will continue to develop. The impact of the financial crisis has not changed the market structure of the industry, and the container transportation industry is still in a state of low industry concentration. 90% of the market share is in the hands of the top 20 liner companies. Maersk, the largest company, has 13% of the market share. Other companies have no more than 10% of the market share. Fierce market competition has become a normal. Wang Xinbo, general manager of COSCO Transportation Information Center "Speed up and slow down" to develop high end market The shipping company has always been operating in the mode of arranging ships on the route, receiving and sending goods on a regular basis. But this model was challenged at the beginning of the financial crisis. During that period, the demand for international shipping was greatly suppressed, and the liner companies reduced their freight rates one after another in order to survive, and the whole industry fell into a price war. At the worst, the freight rate is difficult to cover the operating costs, and many liner companies are in a loss situation. The strategy of "speed up and speed down" has been carried out in this fierce competition. "In essence, liner companies are companies that operate heavy assets such as container ships. Every ship stops for one day and has a depreciation cost of tens of thousands of dollars. Coupled with the floating fuel price, the cost is very high. The strategy of" speed up and speed down "can make every ship start and reduce the fuel consumption through speed down. However, in order to achieve an accurate break even point and make the "speed up and speed down" strategy achieve the purpose of reducing costs, we need to rely on it systems to conduct in-depth mining of business data. " This is what Wang Xinbo, general manager of COSCO transportation information center, said. The strategy of "acceleration and deceleration" is based on the accurate data provided by BI system. According to the system data and oil price fluctuation, COSCO's Operation Analysis Department calculated the specific implementation value of "acceleration and deceleration", which greatly reduced the company's fuel cost. This method has been imitated by peers one after another. When to add ships, when to slow down, and when to stop sailing, all are guided by this set of data. Informatization is as important as "air" It can be said that it innovation can help enterprises out of difficulties. As for the relationship between it and innovation, Wang Xinbo said: "at the first level, it is a supporting means for enterprise innovation. For example, when we make airplanes, we have to board. We used to have paper tickets, but now they are e-tickets and direct flights online. A business process reengineering must rely on information system; second, the premise of business process reengineering must be the existence of information system. Because of the centralized system, it is possible to re divide the work within the whole system, which work should be done in China and which work should be left in the United States. The implementation of information system has brought the concept of business innovation. The third level is that technology itself promotes business innovation, which is different from providing technology. It promotes a series of business innovation. Without GPS, who would have thought of navigation. " The complexity of container transportation industry determines the importance of information system management. "For COSCO's centralized transportation, information work is as indispensable as air, otherwise it will be impossible." In the complex market environment, in order to obtain competitive advantage, it is necessary to build a flexible operation mode, which requires COSCO to comply with the trend of business model change, further refine the cabin management, reduce the waste of cabin space, improve the utilization rate and operation efficiency to reduce the cost. According to the comparison of the utilization rate and price of some routes in the system, the operators adjust the guidance price and business indicators of the sales personnel in various regions, so as to improve the operating efficiency. On the issue of empty container return, COSCO allocates the empty container cost through system analysis. Service mode: from "port to port" to "door to door" "Only through it to promote the efficiency of enterprise operation and obtain higher profit margin, can we win in the competition." Wang Xinbo's view comes from the observation of competitors and market analysis. Among the top 10 liner companies in the world, the former Hong Kong Chief Executive Tung Chee Hwa's Dongfang overseas company has the highest operating efficiency and profit margin in the world, even higher than Maersk. This kind of high profit margin is based on the enterprise's investment in it system and enterprise operation ability for several years, and its single box it investment is several times higher than that of similar enterprises. The operators of OOCL believe that informatization investment is a kind of ability investment, which will be effective after a long time, and once this ability is formed, it is difficult to be imitated by competitors in a short time. In addition, in order to adapt to the changes of market and customer demand, COSCO's service mode has developed from "port to port" on time delivery to "door to door" on time delivery under the current multimodal transport mode. This requires COSCO to cover the IT system of the whole supply chain, and excavate the space to reduce cost and improve efficiency from all aspects, so as to improve the level of refined management of containers. In terms of business process optimization, as early as 2005, COSCO set up a global document center in Shanghai, which transferred and concentrated the global document processing in Shanghai through it system, reducing the operation cost. In terms of service, COSCO Container carries out the whole process tracking of goods through the e-commerce platform to ensure on-time delivery. Through the further promotion of handheld devices, we can realize the visualization management of the shipping process of "door-to-door" on-time arrival. At the same time, Wang Xinbo said that COSCO Jiyun also plans to integrate customer information and improve CRM, so as to realize the accurate governance of its members, and have a clear record of its past cooperation, so that customers feel faced up to and concerned.

the second chapter is the misunderstanding of time management We explore the way to overcome the waste of time is to "cultivate the skills to overcome the misunderstanding of time management". The so-called misunderstanding of time management refers to various factors that lead to the waste of time. Here are five misunderstandings of time management. Please read and analyze them carefully to see if you have the same problem One mistake: lack of work plan When Charles schwar was the president of Bethlehem Steel half a century ago, he once put forward such an unusual challenge to Li Aifei, a management consultant: "please tell me how to do more during office hours, and I will pay you any consultant fee." Li Aifei then handed him a piece of paper and said to him, "write down the most important work you have to do tomorrow, start with the most important work, and continue to do it until you finish it. Reexamine your priorities and move on to the second important task. Don't worry if any of the work you're doing takes you all day. As long as the work in hand is the most important, stick to it. If you can't do all the important work in this way, you can't do it in any other way, and if you don't use the priority of one thing, you may not even know which one is the most important. Make all of the above into your daily routine. When the proposal works for you, offer it to your subordinates. A few weeks later, Schwarzenegger sent Li Aifei a check with a value of US $25000, and added that she had indeed taught him a very valuable lesson. It is said that the reason why Bethlehem urn became the world's largest independent steel manufacturer later may be due to Li Aifei's words. Although the formulation of the plan can bring us many benefits, some of our colleagues have never done it or paid little attention to it. The reasons are as follows: 1. Because of overemphasizing "knowing is difficult and doing is easy", it is unnecessary to think more before taking action; 2. Without planning, we can get real results; 3. Do not understand the benefits of planning; 4. It is very difficult for the plan and the facts to be consistent, so they lose confidence in the plan; 5. I don't know how to plan.

in today's information explosion, the consulting space is expanding infinitely. Facing the pressure of competition and the high-quality needs of customers, are you at a loss? Due to the uniqueness of time, time is often ignored in all kinds of resources. In the above "bank funding" case, it is not difficult to find that: every day we have 24 hours, each hour is composed of 60 minutes, each minute is composed of 60 seconds, the total is 86400 seconds. How can we turn a blind eye to such a wealth? How can you be at will? I'm afraid we need to take some time to think about it. Some people have roughly counted how an American who lives to 72 years old spends his time Sleep: 21 years Work: 14 years Personal hygiene: 7 years Eating: 6 years Travel: 6 years Queuing: 6 years Study: 4 years Meeting: 3 years Call: 2 years Looking for something: 1 year Others: 3 years How do you feel after reading the above data? "Time management" has always been an important issue, but it has never been as important as it is today. Why? The reasons are as follows: *The need to balance career, family and social life *Information explosion *The pressure of competition *Quality requirements of your customers It seems that it is not easy for us to become an efficient time manager and professional and reduce the waste of time. So what is our problem?

1.2 what is "time management"? "Time management" is to explore how to reduce the waste of time in order to effectively achieve the set goals. Due to the four peculiarities of time, the object of time management is not "time", but "self-management" in the face of time. Please note that: (1) The so-called "waste of time" refers to the consumption of time that makes no contribution to the goal. (2) the so-called "self-management" -- you must abandon bad habits and introduce new ways of work and living habits, including setting goals, making proper plans, allocating time, balancing priorities and devolution of power, plus self-discipline and perseverance, in order to improve efficiency and achieve twice the result with half the effort. Most people who can make outstanding achievements in their career are experts in time management. Gerry has been the general manager of wegley Southern associates for more than 20 years, which is one of the most successful supermarkets in the United States. He has won many commendable honors. First, his work history record is the envy of almost all general managers, including continuous sales records and profit records. Secondly, he applies the basic principles of planning, organization, authorization, incentive, evaluation and control continuously, which shows his spirit of professional management. Thirdly, his dedication to the principle of time management has been praised by a large number of articles. In Gerry's view, the foundation of correct management is good time management.